Sumita Batra, celebrity stylist and CEO of multi-million dollar brow threading empire, Ziba Beauty, is the creative visionary shaping the industry, one arch at a time. As the first beauty brand to bring the ancient traditions of brow and body artistry to the western world, Ziba Beauty has become the authority in The Art of Threading® and The Art of Mehndi®. Having garnered a cult following, Ziba Beauty shapes more than 1 million brows every year through its elite modern studios.
Over the past decade, Sumita Batra has grown Ziba Beauty from one modest shop in Artesia to 16 full-service studios in California and Nevada. The company’s highly trained beauty artists expertly shape and style brows with uncanny precision and care, paying close attention to each client’s unique facial shape to determine the ideal, most flattering brow shape. In addition to their brow-raising reputation, Ziba Beauty has also gained a following for traditional mehndi and glamorous glitter mehndi. Traditionally known as ornate body art forms commonly used to adorn south Asian brides, glitter mehndi is fast becoming one of the hottest trends and most sought-after services for girls’ night out and special events.
“I feel blessed to be a blend of the most powerful cultures in the world,” says Sumita Batra, who hails from an Indian, American and British background. “Ziba Beauty was inspired by the desire to share authentic Indian beauty and grooming practices with the modern world. In introducing these ancient eastern traditions to the West, we have elevated the brow and body art experience by implementing modern artistry and technology to make these time-tested beauty routines even better.”
In expanding the Ziba Beauty empire, Sumita Batra also created Sumita Beauty, an east-meets-west line of simple skincare, defined cosmetics including must-have brow tools and precise body art featuring dazzling one-piece designs and jewel bindis. With artistry at the brand’s core, Ziba Beauty aspires to create dynamic looks by seamlessly combining ancient techniques with modern technology. The luxurious yet affordable beauty line includes best-selling contrast pencils made out of Indian kajal and easy-to-apply body jewelry.
“I wanted to base my beauty line on precision and quality,” says Sumita Batra. “Each product is designed to work with skin, rather than against it. The makeup glides on smoothly and stays put all day, while our skincare products give skin a natural glow and vitality.”
Providing a seamless fusion of east-meets-west beauty, Sumita Batra is perfecting a beauty niche that is all her own with Ziba Beauty.
For more information, visit http://www.zibabeauty.com.
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